Mac Wildfong is a talented makeup and SFX artist specializing in creative direction and on-set experiences. Beginning her career as a freelance makeup artist, Mac quickly developed a passion for film, collaborating with SEQUENCE to create an impressive portfolio of on-set makeup for movies and commercial productions. In addition to makeup artistry, she has expanded her skills into production coordination, culminating in innovative creative makeup shoots.
GROWTH STRATEGY
-
New Opportunities
Starting with an initial analysis of the artist’s goals, we identified key opportunities to expand her client and collaborator network and introduce her to commercial production environments for additional skill development.
-
New Challenges
Interested in learning more about production setups, we adjusted her growth strategy to include small production coordinating gigs. This approach aimed to improve team communication and provide her with valuable insights into the various roles in production.
-
New Collaborations
After requesting more creative input in her project opportunities, we introduced a new service that allows her to customize sets according to the makeup looks and photos she aims to achieve. This service enhances the portfolios of her professional models, showcasing their work in a more impactful and visually cohesive manner.
RECENT OPPORTUNITY
ARTIST SHOWCASE: RAW ARTISTS CANADA
Featuring in RAW ARTISTS CANADA’s Levitate showcase, Mac performed live makeup for attendees at a custom booth developed by Mathisan Paramanathan. Photography, giveaways and full-day coordination sponsored by SEQUENCE.
